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Merchant Security Awareness

Best practices for safely implementing AI in your business

January 23, 2024
January 23, 2024
3 mins read
Cybersecurity Risk & Governance

Editor's note:

Artificial intelligence (AI) is gradually becoming an everyday tool for more and more employees — be it for creating documents, images, or code. However, if used carelessly, AI can also pose risks, for example, data protection, copyright issues, or liability for possible damage. 

Additionally, cybercriminals use AI to generate malicious code, forge images, videos or voices, and create and spread false news. In this article, you will learn some essential tips to use AI safely and protect yourself against new threats from cybercriminals. 

Generative AI

When people talk about a revolution in artificial intelligence, they usually refer to technologies based on generative artificial intelligence. What does that mean? Generative AI consists of two components: a large volume of training data and a neural network. This algorithm can independently learn from the training data and generate new content from it. Well-known examples of generative AI tools include ChatGPT and Bard for texts and code or Midjourney, DALL-E, and Synthesia for artificially generated images and videos.

AI, the latest weapon for cybercriminals 

Cybercriminals are already using generative AI to create deceptively realistic phishing emails that trick users into careless, dangerous actions, such as clicking on a link or inputting confidential data or passwords. Another danger is malicious code created by AI, which is often no longer recognised by conventional diagnostic programs. Finally, generative AI is also used to create and spread false news containing fake photos and videos (deep fakes). Here’s what to keep in mind: 

  • Continue to follow your usual behaviour: Never carelessly click on links in suspicious emails and never reveal your passwords. 
  • Always keep your work computer, personal computer, smartphone, tablet, and other devices up to date and install security updates promptly. 
  • Always check the source of news stories, especially on social media. 
  • Learn how to recognise fake images and videos by paying attention to any abnormalities or deviations in the hands, teeth, or facial expressions of the people depicted. 
  • Learn more and stay updated with the latest insights through security awareness training.

AI at work: Data Protection, Copyright, Liability 

When used correctly, generative AI can increase efficiency and simplify planning and work for employees in almost all areas of an organisation. However, clear rules should be defined and followed before use. In particular, this impacts data protection, copyright, and liability. Here’s what you should remember:

  • Data protection: Exercise caution when entering data into an AI system. In case of doubt, assume that all information might be visible to the providers of these applications or to other users. Consequently, never enter any personal data relating to employees, applicants, or customers, such as addresses, names, or dates of birth. This also applies to confidential data about your organisation’s products, technologies, and innovations. 
  • Copyright: You cannot claim copyright for text and images you created entirely using AI. Only products made by humans may be protected by copyright. Necessary: Always be transparent with customers and your organisation about whether something was generated using AI. 
  • Liability: In the event of an accident or damage resulting from a product that was created using AI, such as software code, you are personally liable and not the manufacturer of the AI system. It is, therefore vital that you check the results thoroughly, especially in the case of critical applications or products.