According to McKinsey, low customer loyalty remains one of the biggest obstacles to profitability in African fintech — it's nearly four times as hard to achieve profitability per customer in Africa as in Latin America, and 13 times as hard as in the EU.
E-commerce retailers face rising fraud risks like chargebacks, account takeovers, and social engineering, making strong payment security, customer verification, and fraud monitoring essential for protecting profits and scaling safely.
34% of reported digital financial crimes in Africa, are attributed to identity theft resulting in $4 billion in losses for businesses in 2023, INTERPOL . Nigeria saw N52.26 billion lost to fraud in 2024, four times what was lost four years earlier.
FX risk is a natural part of doing business across borders, but it doesn’t have to stand in the way of your growth. So, even as it can affect profits, cash flow, pricing, and even long-term business decisions, with the right understanding and tools, these risks can be managed effectively.
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